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SCRIPTS Blog Post No. 75 by Marlene Ritter: A matter of perception: Understanding the EU’s image problem

Poster of the 2023 "You are EU" campaign in Vienna.

Poster of the 2023 "You are EU" campaign in Vienna.
Image Credit: Leonie Huber

Shortly after the EU election in June, Jessica Gienow-Hecht, Tobias Klee, Marlene Ritter, and Lesar Yurtsever organised an international SCRIPTS workshop titled “Welcome to the (Il)liberal State: Place Branding as a Historical Practice”. Doctoral Researcher Marlene Ritter relates the findings of the workshop to the recurring debate on the EU’s struggle to make a convincing case for itself. What is there to learn from a historical perspective — in assessing, but also addressing this problem? Spoiler alert: One cannot not communicate. And this is part of the problem, but it may be part of a long-term solution as well

News from Jul 26, 2024

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