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J. Gienow-Hecht on the Brand of America | Deutschlandfunk Kulturfragen

News from Jun 04, 2026

In a recent episode of Deutschlandfunk Kulturfragen, historian Jessica Gienow-Hecht explains how mass culture and consumer products influenced perceptions of the US between 1919 and 1939, turning "America" into a political symbol of liberalism and capitalism. According to Gienow-Hecht, the America brand continues to resonate to this day.

Listen to the full interview here (German).

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